Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil
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Development of tourism objects with ADO-ODTWA, IFE, EFE at Muara Indah Beach Kota Agung, Tanggamus
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Abstract
The attraction of a tourist attraction must have its own uniqueness and development strategy compared to other tourist attractions. The research aims to identify types of tourism; analyze tourist attractions with ADO-ODTWA; and develop strategies for the development of tourist areas through IFE and EFE Analysis with a SWOT matrix approach at Muara Indah Beach. The research was conducted from November to December 2024 at Muara Indah Beach, Tanggamus Regency. Data collection techniques are carried out by observation, questionnaires, interviews, and literature studies. The types of tourist attractions at Muara Indah Beach are divided into types of nature tourism, cultural tourism, and sports tourism. The results of the ADO-ODTWA assessment obtained. The results of the assessment show that the variables of Attraction of Tourism Objects and Service Management fall in to the “Not Feasible” category; variables of Accessibility, Conditions Around the Area, Supporting Facilities and Infrastructure, and Availability of Clean Water, fall in to the “Feasible” Category. The results of then tire assessment of the ADO-ODTWA variable Muara Indah Beach are in the “Good to Develop (B)” category. The development strategy found that the IFE and EFE analysis in the Grow and Develop position. Internal Factors and External Factors found that the score results are > 2. The most important strategy to be carried out at Muara Indah Beach is the SO (Strength Opportunity) Strategy. SO strategies (1) build partner ships with relevant agencies; (2) maximize tourism opportunities; and (3) increase the number of visitors to the beach.
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Introduction
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Competing interest
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Ethical approval acknowledgements
No ethical approval required for this article. All procedures followed were in accordance with the ethical standards of the responsible committee on human experimentation (institutional and national) and with the Helsinki Declaration of 1975, as revised in 2008 (5)
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Data sharing not applicable to this article as no datasets were generated or analysed during the current study, and/or contains supplementary material, which is available to authorized users.
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Bibliographic Information
Cite this article as:
-
Submitted
19 February 2025 -
Revised
5 March 2025 -
Accepted
10 May 2025 -
Published
11 May 2025 -
Version of record
11 May 2025 -
Issue date
31 May 2025
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Academic subject
Manajemen Wilayah Pesisir dan Laut
Copyright
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