Research article
Kajian marjin pemasaran kopra di Kecamatan Oba, Kota Tidore Kepulauan
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Abstract
Tujuan penelitian adalah untuk mengetahui besarnya margin yang diperoleh setiap lembaga pemasaran dan efesiensi pemasaran pada setiap saluran pemasaran serta faktor-faktor yang mempengaruhi besar kecilnya marjin pemasaran di dalam proses pemasaran kelapa biji, kopra dan minyak kelapa di Kecamatan Oba. Penelitian ini untuk melihat populasi petani kelapa dan pedagang yang terlibat dalam rantai pemasaran kopra di Kecamatan Oba Kota Tidore Kepulauan. Penarikan sampel dilakukan secara Purposive sampling yaitu sebagai subyek dari populasi guna dijadikan responden sebanyak 20 orang petani kelapa di empat (4) desa, Kecamatan Oba yaitu Desa Gita, Desa Toseho, Desa Payahe dan Desa Kusu Sinopa yaitu 4 orang pengumpul kelapa dan 6 orang pedagang kopra. Semua sampel di atas terlibat dalam rantai pemasaran dan dianggap mewakili populasi. Hasil penelitian menunjukkan bahwa (1) dalam proses pemasaran kopra di Kecamatan Oba, marjin terbesar diperoleh yaitu pedagang pengecer dan pedagang pengumpul ke Kabupaten. (2) Saluran pemasaran yang efisien dalam proses pemasaran kopra di Kecamatan Oba adalah pemasaran II, yang masing-masing memperoleh presentase yang lebih rendah dibanding presentase pada saluran pemasaran I, (3) Faktor-faktor yang mempengaruhi besar kecilnya marjin pemasaran kopra adalah biaya pemasaran dan keuntungan pemasaran, sebab nilai t-hitung kedua variabel tersebut lebih besar dibanding t-tabel.
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Introduction
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Funding Information
UMMU
Competing interest
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Ethical approval acknowledgements
No ethical approval required for this article. All procedures followed were in accordance with the ethical standards of the responsible committee on human experimentation (institutional and national) and with the Helsinki Declaration of 1975, as revised in 2008 (5)
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Data sharing not applicable to this article as no datasets were generated or analysed during the current study, and/or contains supplementary material, which is available to authorized users.
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Bibliographic Information
Cite this article as:
-
Submitted
12 March 2010 -
Accepted
18 December 2017 -
Published
16 May 2010 -
Version of record
19 October 2022 -
Issue date
13 May 2010
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Academic subject
Agriculture -
Sub-Subject fields
Pertanian
Keywords
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